An effective sign will employ different marketing strategies depending on the type of business and the needs of its customers.

Did you know?

• A sign is the least expensive and most effective form of advertising.
• 50% or more customers learn about you by your sign, followed by word of mouth 33%, newspaper 9%, yellow pages 6%, and other media 2%.
• Surveys indicate a 15.6% increase in sales with the addition of a single pylon/totem sign.
• 85% of your customers live or work within an 8km radius of your business.
• 17% of customers who did not intend to stop there but did so specifically because they saw the sign.
• 75% of people will pick out the key word on a sign the first time they pass it. Make sure the first time someone reads your sign they immediately understand the most important information – what you are selling.
• Over a period signs become icons. The most famous example is "the golden arches" which has become so familiar that the McDonald's sign can be easily recognized long before the sign's lettering can be read.

Your sign is the first point of contact with your customer and attracts and draws customers into your outlet. In today’s competitive market place, it is no longer sufficient to hang a hand painted board - you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.

At the very least, your sign should attract new customers, brand your business and create impulse sales. Your sign is the quickest, easiest and most economical way to attract new customers.

Signs build top of mind awareness through repetition. When driving to work, school and shopping your customers pass your location some 50 to 60 times a month.

Signs create impulse sales. In today’s world most people are too busy to search for you. They are more likely to stop at the first convenient place they see that seems to be selling what they need. More often than not, customers driving down the street stop at your store and make a purchase, merely because they saw your sign.

IO Sign International specializes in advertising your business through effective signs. We can develop your signage around your existing logo and design or you can engage our team of designers to help you develop your identity.

We work closely with you to understand your requirements, your budget and your marketing objectives and put a choice of materials and manufacturing processes at your disposal so that your sign works for you in the long term. It is our priority to ensure consistency in imagery, materials and final output across multiple locations and I O Sign International has the bandwidth to handle even a national roll out.